Illustrations done for Fertilys (a fertility clinic located in Canada) to help them communicate on social platforms and engage their followers. I first created an art direction in order to maintain consistency and to be able to produce various types of contents with similar feel and styles. Then, I had to produce these visuals and illustrations on a weekly basis. By using light colours, rounded shapes, texture brushes, textures and handwritten fonts, my idea was to create a unique and organic style that well represented the medical environment of a fertility clinic while avoiding the cold and sanitized aspects of the healthcare industry. In doing that, I was able to create a sense of kindness, softness and empathy towards the clinic's team that could be strongly felt through the visuals.
